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- W134927181 abstract "The aim of this thesis is to study how television spot and product placement compare in terms of gaining the target audience’s attention, having control over the marketing message and creating cred ..." @default.
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- W134927181 date "2008-01-01" @default.
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- W134927181 title "[Insert Your Logo Here] : A Comparative Study of the Television Spot and Product Placement in Terms of Attention, Control and Credibility in Finland" @default.
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