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• W135232123 abstract "ABSTRACT.In the present paper, we focus on the empirical relation between corporate financial prosperity and the extent of corporate social initiatives, the growing importance of CSR, the relationships between CSR and institutions, and the development policy implications of CSR. We are specifically interested in how previous research investigated the impact of CSR on companies' financial performance, potential for CSR in the food sector, the potential positive impact of CSR on customer satisfaction and sales, and stakeholders' perception of and behavioral reaction towards firms' CSR conduct.JEL Classification: L67, P36, P46Keywords: CSR, consumer, emergence, growth, social, responsible1. IntroductionThe aim of the present study is to examine and evaluate the needs of SMEs in the food sector with respect to implementing CSR in their businesses, the increasing relevance of CSR in the food business, potential conflicts regarding CSR involvement in the food supply chain, and the environmental impact of food production, processing and distribution. The theory that we shall seek to elaborate here puts considerable emphasis on the mechanisms underlying corporate provision of public goods and its implications for social welfare, the role of preferences in the emergence and economic justification of CSR, market and political drivers of strategic CSR, and the motivations underlying CSR. The purpose of this study is to examine the emergence and growth of CSR, institutional factors that are potentially shaping the nature and level of CSR in a community, CSR as a means of product differentiation, and the emergence of socially responsible consumers.2. Consumers' Reaction to Firms' Responsible ConductHartmann claims that in the context of CSR the food sector faces certain challenges for three reasons: (i) the food sector has a high impact and strongly depends on natural, human and physical resources; as food covers basic human needs people have strong views on what they eat; and (iii) the food chain has a unique and multifaceted structure. Large, often multinational food companies are the key players in economic globalization. Food companies use standards and codes to promote environmentally and socially responsible practices internally and throughout their supply chains. CSR initiatives have become a core part of business activities in the food sector. Lead companies in the food sector can provide incentives to SMEs and mentoring programs, and through harmonizing or mutually recognizing different standards. Consumers and employees play a central role for large companies and SMEs alike. Pressure of powerful companies improves SMEs uptake of environmental and/or social measures.It also follows that supply chain pressure might exclude micro and small business partners from the value chains. On Hartmann's reasoning, irresponsible or illegal corporate action is costly to companies. Mediating variables and contingencies influence the CSR-CFP relationship. The link between CSR and CFP depends on firm and industry characteristics as well as timing. The link between CSR and CFP goes via the impact firms' CSR activities have on its relationship with relevant stakeholders. Small and large enterprises differ in their approach to CSR. A positive impact on performance is generally found for consumer industries. Responsible firm conduct has the potential to influence a number of consumer related outcomes. Consumers' evaluation of companies is far more sensitive to negative than to positive CSR information (consumers expect firms to behave ethically). Consumers' reaction to firms' responsible conduct is an important incentive for companies to engage in CSR. Responsible firm behavior may keep employees motivated and help to increase their loyalty, whereas potential employees may be drawn to firms with a good reputation allowing it to select the best.As has been shown, the existence of intermediaries is an important element in improving transparency with respect to CSR Hartmann contends that the pressure regarding implementing CSR1 differ between industries and within an industry between enterprises. …" @default.
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• W135232123 date "2013-03-01" @default.
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• W135232123 title "The Impact of Csr on Consumers' Attitude and Behavior" @default.
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