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- W135785674 abstract "The first element in the authors' practice driving growth was word of mouth. For this, they developed a communication plan to explain that Invisalign is not just an aesthetic treatment, it is a lifestyle. The authors focused on communicating to their current patients that they were using a new technique to align the teeth without braces. For this they used the following channels: verbal in-office communication, digital and paper newsletter, social media. As in-office communication is crucial and the best chance to interact with patients, the authors suggest having an Invisalign treatment coordinator in any office. Ideally, this would be a dental hygienist who: addresses the patient's doubts about the treatment, explains the whole process (the patient journey), and assists the patient from the moment they are given the treatment plan and quotation until they finish their treatment." @default.
- W135785674 created "2016-06-24" @default.
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- W135785674 date "2021-04-30" @default.
- W135785674 modified "2023-10-16" @default.
- W135785674 title "Patient Communication Skills" @default.
- W135785674 doi "https://doi.org/10.1002/9781119607267.ch4" @default.
- W135785674 hasPublicationYear "2021" @default.
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