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- W136465071 abstract "Web Analytics have been confined to an iterative process of collecting online traffic data for the purpose of drawing conclusions. This research presents a concept where internet usage traffic can be predicted against through the means of a mobile game. Through investigating certain industries use and perceptions of playfulness certain aspects are identified for the design and development of the game. Using a usability based methodology for evaluative testing these features are questioned amongst two distinctive versions. From these, the feasibility of a mobile game and its playfulness for users is gauged. The research leaves the concept considering what other contexts web analytics can be used within." @default.
- W136465071 created "2016-06-24" @default.
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- W136465071 date "2013-01-01" @default.
- W136465071 modified "2023-10-16" @default.
- W136465071 title "Web Analytics: The New Purpose towards Predictive Mobile Games" @default.
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- W136465071 doi "https://doi.org/10.1007/978-3-319-03161-3_1" @default.
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