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- W137141217 abstract "Indonesia’s consumers choose to eat bread rather than rice is because of lifestyle, instead of substituting rice. InSurabaya, there are some stores selling Japanese bread, however their stores’ design is not been influenced byJapanese authentic style. The purpose of this paper is to discover the importance of Japanese bread store. A structuredquestionnaire has been developed to collect the data. Kansei words were used to identify what conditions the consumersneed. Result of the study shows that consumers demand 'interesting store', 'suitable' and 'cleanliness' as the importantfactors. As a result, these Kansei Words will be converted into the store’s physical design." @default.
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- W137141217 date "2011-12-06" @default.
- W137141217 modified "2023-09-27" @default.
- W137141217 title "Applying Kansei Words to Japanese Bread Store" @default.
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- W137141217 hasPublicationYear "2011" @default.
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