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- W137164166 abstract "The central issue of the present study is the system theory of Niklas Luhmann that within the last three decades became the mainstream of scientific media, journalism and public relations research. Based on this theoretical frame communication science takes media, journalism or public relations into theory-fitted pieces without watching the consequences that arise for a scientific research that takes practical matters into account. This is demonstrated in an exemplary manner: the theory-based construction of clear boderlines between social systems like mass media and economy or journalism and public relations is untenable in practical mass communication. The study also focuses on the individual journalist that in a communication science which is based on Luhmanns theory has no meaning. However, relevant research following Luhmanns theory refers back to individual journalists. The discussion leads to new thoughts on theoretical changes. It is attempted to fit present views of the system theoretical research into an evident and even in science undoubted practice of everyday media-life. In this sense it is attempted to overcome gaps between Luhmanns system theory and existing practice. Therefore closed social systems in Luhmanns meaning are re-designed as open social spheres in which a wide variety of social sense can be overlapping. Furthermore individuals which are excluded in Luhmanns system theory are now understood as the cause of social differentiation. In consequence individuals are taken into account as immediate factors of any social process. Based on these thoughts a circulation model of social processes is developed. In this model spheres and actors find themselves in a dynamic exchange. All determining social systems are now replaced by the idea of actions which are determined by a variety of factors, including spheres and actors." @default.
- W137164166 created "2016-06-24" @default.
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- W137164166 date "2001-06-13" @default.
- W137164166 modified "2023-09-26" @default.
- W137164166 title "Medien, Journalismus und Public Relations" @default.
- W137164166 hasPublicationYear "2001" @default.
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