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- W137233328 abstract "Trust has been one of the main items of focus in e-commerce and many previous studies have provided useful contributions (e.g., Gefen 2000; McKnight et al. 2000, 2002, etc.). This study extends the line of studies of ecommerce trust and provides a framework and an instrument to measure customers’ initial trust in ebusinesses." @default.
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- W137233328 date "2003-01-01" @default.
- W137233328 modified "2023-09-22" @default.
- W137233328 title "Customers' Initial Trust in E-Businesses: How to Measure Customers' Initial Trust." @default.
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