Matches in SemOpenAlex for { <https://semopenalex.org/work/W137234134> ?p ?o ?g. }
Showing items 1 to 91 of
91
with 100 items per page.
- W137234134 endingPage "24" @default.
- W137234134 startingPage "3" @default.
- W137234134 abstract "The constant deterioration of the environment and the bad effects on the quality of life cause many challenges for the businesses, consumers and governments. These require a new philosophy of living and new solutions which must be incorporated in the concept of sustainable development. The goal of this paper is to outline the particular effects of putting into practice a new green marketing paradigm which should incorporate the sustainable development issue. We emphasize the contribution of the push-pull strategies to the achievement of the dual role of the green company, of an organization with a social cause and as a business with a profit motive. This contribution may be identified in the push-pull effects on consumer, business, environment and sustainable development. The analysis focuses on the push-pull green communication strategies and on the role they could play for obtaining successfully push-pull effects. These effects go beyond the essential meanings of marketing communication which are informing, convincing and deciding by educating and empowering the consumers with green solutions. All these effects can be found in the impact on the well-being of the consumers and the society, on the business, on the environment and on the sustainable development. The increase of the green purchasing and consumption, the 1" @default.
- W137234134 created "2016-06-24" @default.
- W137234134 creator A5022240502 @default.
- W137234134 date "2012-12-01" @default.
- W137234134 modified "2023-09-28" @default.
- W137234134 title "The Green Marketing at Work: The Push-Pull Effects of the Green Communication Strategies" @default.
- W137234134 hasPublicationYear "2012" @default.
- W137234134 type Work @default.
- W137234134 sameAs 137234134 @default.
- W137234134 citedByCount "3" @default.
- W137234134 countsByYear W1372341342014 @default.
- W137234134 countsByYear W1372341342016 @default.
- W137234134 crossrefType "posted-content" @default.
- W137234134 hasAuthorship W137234134A5022240502 @default.
- W137234134 hasConcept C111472728 @default.
- W137234134 hasConcept C127413603 @default.
- W137234134 hasConcept C138885662 @default.
- W137234134 hasConcept C144133560 @default.
- W137234134 hasConcept C162324750 @default.
- W137234134 hasConcept C162853370 @default.
- W137234134 hasConcept C165556158 @default.
- W137234134 hasConcept C175444787 @default.
- W137234134 hasConcept C17744445 @default.
- W137234134 hasConcept C178008962 @default.
- W137234134 hasConcept C181622380 @default.
- W137234134 hasConcept C18762648 @default.
- W137234134 hasConcept C18903297 @default.
- W137234134 hasConcept C199539241 @default.
- W137234134 hasConcept C2776542561 @default.
- W137234134 hasConcept C2776822698 @default.
- W137234134 hasConcept C2778813691 @default.
- W137234134 hasConcept C2779530757 @default.
- W137234134 hasConcept C552854447 @default.
- W137234134 hasConcept C59345209 @default.
- W137234134 hasConcept C66204764 @default.
- W137234134 hasConcept C78519656 @default.
- W137234134 hasConcept C86803240 @default.
- W137234134 hasConceptScore W137234134C111472728 @default.
- W137234134 hasConceptScore W137234134C127413603 @default.
- W137234134 hasConceptScore W137234134C138885662 @default.
- W137234134 hasConceptScore W137234134C144133560 @default.
- W137234134 hasConceptScore W137234134C162324750 @default.
- W137234134 hasConceptScore W137234134C162853370 @default.
- W137234134 hasConceptScore W137234134C165556158 @default.
- W137234134 hasConceptScore W137234134C175444787 @default.
- W137234134 hasConceptScore W137234134C17744445 @default.
- W137234134 hasConceptScore W137234134C178008962 @default.
- W137234134 hasConceptScore W137234134C181622380 @default.
- W137234134 hasConceptScore W137234134C18762648 @default.
- W137234134 hasConceptScore W137234134C18903297 @default.
- W137234134 hasConceptScore W137234134C199539241 @default.
- W137234134 hasConceptScore W137234134C2776542561 @default.
- W137234134 hasConceptScore W137234134C2776822698 @default.
- W137234134 hasConceptScore W137234134C2778813691 @default.
- W137234134 hasConceptScore W137234134C2779530757 @default.
- W137234134 hasConceptScore W137234134C552854447 @default.
- W137234134 hasConceptScore W137234134C59345209 @default.
- W137234134 hasConceptScore W137234134C66204764 @default.
- W137234134 hasConceptScore W137234134C78519656 @default.
- W137234134 hasConceptScore W137234134C86803240 @default.
- W137234134 hasIssue "45" @default.
- W137234134 hasLocation W1372341341 @default.
- W137234134 hasOpenAccess W137234134 @default.
- W137234134 hasPrimaryLocation W1372341341 @default.
- W137234134 hasRelatedWork W1521002659 @default.
- W137234134 hasRelatedWork W2187766949 @default.
- W137234134 hasRelatedWork W2226754579 @default.
- W137234134 hasRelatedWork W2394782859 @default.
- W137234134 hasRelatedWork W2435895336 @default.
- W137234134 hasRelatedWork W2460079006 @default.
- W137234134 hasRelatedWork W2895056807 @default.
- W137234134 hasRelatedWork W2949749741 @default.
- W137234134 hasRelatedWork W3009562732 @default.
- W137234134 hasRelatedWork W3011202079 @default.
- W137234134 hasRelatedWork W3125976014 @default.
- W137234134 hasRelatedWork W3168956313 @default.
- W137234134 hasRelatedWork W3187209005 @default.
- W137234134 hasRelatedWork W3208240759 @default.
- W137234134 hasRelatedWork W323399632 @default.
- W137234134 hasRelatedWork W85144339 @default.
- W137234134 hasRelatedWork W2159753641 @default.
- W137234134 hasRelatedWork W2344755563 @default.
- W137234134 hasRelatedWork W2557285612 @default.
- W137234134 hasRelatedWork W3118813481 @default.
- W137234134 hasVolume "15" @default.
- W137234134 isParatext "false" @default.
- W137234134 isRetracted "false" @default.
- W137234134 magId "137234134" @default.
- W137234134 workType "article" @default.