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- W137288212 abstract "This research analyses transnational tobacco companies' (TTCs)broader strategies for market access and demand creation throughunderstanding market liberalisation in South Korea's tobacco industry from thelate 1980s in order to inform the strengthening of tobacco control policieswithin the country and other emerging markets.The research is mainly based on internal tobacco industry documents,made publicly available through litigation. Detailed analysis of industrydocuments related to South Korea has not been undertaken to date. Semistructuredinterviews and additional primary and secondary sources served asimportant supplementary data sources.The key finding of this research is that the market access strategies ofTTCs, including direct and indirect lobbying on trade policies, were a responseto South Korea's export-oriented economic development model and itsnegative attitude towards foreign investment. This was undertaken within thecontext of the transformation of the world trading system from the 1980s whichcreated pressure on the country to open its market. After liberalisation, variousaggressive marketing tactics to create demand for foreign brands were used byTTCs. The competition this engendered played a key role in thetransformation of the Korean tobacco monopoly into a private, competitivebusiness which emulated and refined the tactics used by TTCs. This, in turn,increased the extent and intensity of the aggressive marketing of tobaccoproducts in Korea overall. Total volume of cigarette sales increased 25% as aresult, making Korea the 8th largest tobacco market in the world by 1992,whilst smoking prevalence increased among young adults and females.The research concludes that a fuller understanding of TTCs' strategiesfor global expansion can be derived by locating them within the economicdevelopment models of specific countries or regions. Such analysis, in turn,offers important lessons for strengthening global tobacco control. Offoremost importance is the need for emerging markets to appropriately balanceeconomic and public health policies when considering liberalisation. TheSouth Korean experience also demonstrates that comprehensive tobaccocontrol policies, as set out by the Framework Convention on Tobacco Control,must be implemented prior to any market liberalisation and strictly enforcedwithin a competitive market environment." @default.
- W137288212 created "2016-06-24" @default.
- W137288212 creator A5084056157 @default.
- W137288212 date "2011-07-01" @default.
- W137288212 modified "2023-09-24" @default.
- W137288212 title "The tobacco industry in South Korea since market liberalisation : implications for strengthening tobacco control" @default.
- W137288212 doi "https://doi.org/10.17037/pubs.00768502" @default.
- W137288212 hasPublicationYear "2011" @default.
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