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- W137396095 abstract "Publisher Summary This chapter discusses the primary health mass communication efforts made in India. It focuses on the mass communication efforts made in India to reach the vast pool of the rural population consisting of 80% of Indians who live in approximately 600,000 villages throughout the country, 70% of the people being engaged in agricultural pursuits. The primary health centers refer their serious problems to a well-organized general hospital with diagnostic X-ray and clinical laboratory facilities that functions at district level serving a number of administrative blocks where medical and surgical specialists are in attendance, and the majority of cancers can be diagnosed and treated. Often, a major district hospital of repute may drain a number of district areas. At the level of the individual larger village, the health care plan envisages the appointment of an individual trained as a health-care worker who may have the basic qualifications of a sanitary inspector, a health visitor, or a pharmacist/ compounder." @default.
- W137396095 created "2016-06-24" @default.
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- W137396095 date "1979-01-01" @default.
- W137396095 modified "2023-10-18" @default.
- W137396095 title "How to Reach the Hard to Reach" @default.
- W137396095 doi "https://doi.org/10.1016/b978-0-08-024385-6.50015-5" @default.
- W137396095 hasPublicationYear "1979" @default.
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