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- W137653257 abstract "The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most po ..." @default.
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- W137653257 date "2010-01-01" @default.
- W137653257 modified "2023-09-27" @default.
- W137653257 title "Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising." @default.
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