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- W137662992 abstract "Our everyday consumer lifestyle has been enhanced by embedding stories in our daily life. The stories define the meaning of an artifact appeared in them. In Japan, promoting consumer products with fictional animation stories is recently very common. We believe that analyzing the stories gives us useful insights to design future ambient intelligent services that integrate virtual and real worlds. This paper discusses the analysis of several product promotions that use fictional Japanese animation movies, and presents guidelines for successful promotions. The insights presented in the paper are effective for designing future product promotions." @default.
- W137662992 created "2016-06-24" @default.
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- W137662992 date "2013-01-01" @default.
- W137662992 modified "2023-09-27" @default.
- W137662992 title "Promoting Consumer Products with Fictional Stories" @default.
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- W137662992 doi "https://doi.org/10.1007/978-3-642-39473-7_143" @default.
- W137662992 hasPublicationYear "2013" @default.
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