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- W137745837 abstract "EFFECTS OF FASHION ADS ON YOUNG ADULTS‟ PHYSICAL SELF-ASSESSMENTS Michaela M. Engdahl, B.A. Marquette University, 2012 This study examined the effects of fashion advertisements on young adults‟ physical self-assessments, including mood, leadership role selection, body esteem, and attributional style. Two hundred seventy seven participants, including 110 men and 167 women completed a series of questionnaires. Results indicated that both men and women who were exposed to images of same-sex physical exemplars responded with an externalizing attributional style after imagining a hypothetical “bad” blind date. Men‟s reported mood was consistent with their cognitive judgment, indicative of having engaged in the self-serving bias, while women‟s mood was discordant with their externalization of the event. Gender differences and similarities are discussed." @default.
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- W137745837 date "2012-01-01" @default.
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- W137745837 title "Effects of Fashion Ads on Young Adults' Physical Self-Assessments" @default.
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