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- W137751617 abstract "This essay advocates a reformulation of the theory of consumer behavior, based on the household production function approach suggested in Becker's A Theory of the Allocation of Time [1]. The case for the reformulation rests, in part, on inadequacies of the traditional theory of choice, and more importantly, on the new approach's capacity to generate a wide range of cogent testable hypotheses and to provide the social scientist with tools relevant for understanding a broad spectrum of observed human behavior." @default.
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- W137751617 date "1973-12-01" @default.
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- W137751617 title "On the New Theory of Consumer Behavior" @default.
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- W137751617 doi "https://doi.org/10.2307/3439147" @default.
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