Matches in SemOpenAlex for { <https://semopenalex.org/work/W137777344> ?p ?o ?g. }
Showing items 1 to 86 of
86
with 100 items per page.
- W137777344 abstract "In a typical CBC exercise, respondents are shown combinations of product features at different prices and are asked for their choices. Often, the prices respondents imply that they are willing to pay to obtain these features are unrealistically high. The purpose of this research is to test, in a field experiment, whether questions and tasks performed before a CBC exercise affect respondents‘ price sensitivity.Morwitz et al. (2008, and Ulkumen et al. 2009) demonstrated that the use of survey questions early in the survey, using narrow (i.e., many scale points for responding) vs. broad (i.e., few scale points for responding) response scales had an influence on how respondents reacted to subsequent questions. In particular, they showed that when respondents were asked questions about products, they used more dimensions when they were later asked to evaluate the product if they previously answered a long series of unrelated questions using narrow instead of broad scales. We attempted to replicate their effect and test if it would occur in a different setting. We also tested whether this effect would still occur if a shorter list of questions was used for the manipulation. We incorporated a short series of questions that used narrow or broad response scales prior to the CBC exercise. We then examined the impact of this manipulation on respondents‘ tradeoff decisions in the CBC task. Our results showed that the shortened manipulation did impact respondent price elasticity, but that the direction of the effect was different from what we had first predicted.We also studied the impact of several other manipulations on respondents‘ tradeoff decisions. These included a Build-Your-Own (BYO) exercise, alone and in combination with a budgeting session, a Van Westendorp pricing exercise, and a simulation of point of sale price comparisons. The BYO exercise was effective in increasing respondent price elasticity.In addition, we compared the traditional CBC experiment to an Adaptive CBC (ACBC) experiment. Our results showed that ACBC was surprisingly effective in reducing the price premiums respondents placed on product features." @default.
- W137777344 created "2016-06-24" @default.
- W137777344 creator A5005993184 @default.
- W137777344 creator A5018744680 @default.
- W137777344 creator A5080122602 @default.
- W137777344 creator A5087948416 @default.
- W137777344 creator A5091013558 @default.
- W137777344 date "2009-03-01" @default.
- W137777344 modified "2023-09-24" @default.
- W137777344 title "Influencing feature price tradeoff decisions in CBC experiments" @default.
- W137777344 cites W2055746913 @default.
- W137777344 cites W2126890981 @default.
- W137777344 hasPublicationYear "2009" @default.
- W137777344 type Work @default.
- W137777344 sameAs 137777344 @default.
- W137777344 citedByCount "1" @default.
- W137777344 countsByYear W1377773442013 @default.
- W137777344 crossrefType "journal-article" @default.
- W137777344 hasAuthorship W137777344A5005993184 @default.
- W137777344 hasAuthorship W137777344A5018744680 @default.
- W137777344 hasAuthorship W137777344A5080122602 @default.
- W137777344 hasAuthorship W137777344A5087948416 @default.
- W137777344 hasAuthorship W137777344A5091013558 @default.
- W137777344 hasConcept C105795698 @default.
- W137777344 hasConcept C149782125 @default.
- W137777344 hasConcept C151730666 @default.
- W137777344 hasConcept C15744967 @default.
- W137777344 hasConcept C162324750 @default.
- W137777344 hasConcept C17744445 @default.
- W137777344 hasConcept C199539241 @default.
- W137777344 hasConcept C205649164 @default.
- W137777344 hasConcept C2524010 @default.
- W137777344 hasConcept C2776640315 @default.
- W137777344 hasConcept C2777267654 @default.
- W137777344 hasConcept C2778755073 @default.
- W137777344 hasConcept C2781162219 @default.
- W137777344 hasConcept C33923547 @default.
- W137777344 hasConcept C58640448 @default.
- W137777344 hasConcept C77805123 @default.
- W137777344 hasConcept C86803240 @default.
- W137777344 hasConcept C90673727 @default.
- W137777344 hasConceptScore W137777344C105795698 @default.
- W137777344 hasConceptScore W137777344C149782125 @default.
- W137777344 hasConceptScore W137777344C151730666 @default.
- W137777344 hasConceptScore W137777344C15744967 @default.
- W137777344 hasConceptScore W137777344C162324750 @default.
- W137777344 hasConceptScore W137777344C17744445 @default.
- W137777344 hasConceptScore W137777344C199539241 @default.
- W137777344 hasConceptScore W137777344C205649164 @default.
- W137777344 hasConceptScore W137777344C2524010 @default.
- W137777344 hasConceptScore W137777344C2776640315 @default.
- W137777344 hasConceptScore W137777344C2777267654 @default.
- W137777344 hasConceptScore W137777344C2778755073 @default.
- W137777344 hasConceptScore W137777344C2781162219 @default.
- W137777344 hasConceptScore W137777344C33923547 @default.
- W137777344 hasConceptScore W137777344C58640448 @default.
- W137777344 hasConceptScore W137777344C77805123 @default.
- W137777344 hasConceptScore W137777344C86803240 @default.
- W137777344 hasConceptScore W137777344C90673727 @default.
- W137777344 hasLocation W1377773441 @default.
- W137777344 hasOpenAccess W137777344 @default.
- W137777344 hasPrimaryLocation W1377773441 @default.
- W137777344 hasRelatedWork W1859711723 @default.
- W137777344 hasRelatedWork W1971096578 @default.
- W137777344 hasRelatedWork W2016379479 @default.
- W137777344 hasRelatedWork W2021568478 @default.
- W137777344 hasRelatedWork W2046929762 @default.
- W137777344 hasRelatedWork W2073874880 @default.
- W137777344 hasRelatedWork W2106426463 @default.
- W137777344 hasRelatedWork W2119392699 @default.
- W137777344 hasRelatedWork W2121830770 @default.
- W137777344 hasRelatedWork W2134408115 @default.
- W137777344 hasRelatedWork W2179872370 @default.
- W137777344 hasRelatedWork W2233183065 @default.
- W137777344 hasRelatedWork W2248238280 @default.
- W137777344 hasRelatedWork W2581350901 @default.
- W137777344 hasRelatedWork W2611553791 @default.
- W137777344 hasRelatedWork W2897929696 @default.
- W137777344 hasRelatedWork W3122798459 @default.
- W137777344 hasRelatedWork W3123363932 @default.
- W137777344 hasRelatedWork W3125553184 @default.
- W137777344 hasRelatedWork W3139643897 @default.
- W137777344 isParatext "false" @default.
- W137777344 isRetracted "false" @default.
- W137777344 magId "137777344" @default.
- W137777344 workType "article" @default.