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- W138202178 abstract "Animation has long been a staple of children's television programming Aspublic service announcements (PSA5) have become an important part of children'stelevision programming, cartoon characters have started to appear in this form ofnonprogram material. By standard definition, PSAs are usually a 15 to 60-second spotthat promote education and awareness on various social issues such as substance abuse.In 1990 all four television networks aired an extended version of a PSA. Cartoon AllStars to the Rescue was a 30-minute animated program featuring many popular cartooncharacters of that time, such as Tigger and Garfield. Produced with the cooperation of 12animation studios, the program warned children of the dangers of drug abuse and airedcommercial-free one Saturday morning, simultaneously on ABC, CBS, NBC and FOX.This was a significant event in the history of children's television programming. Theparticipation of 12 animation studios and the fact that all four networks agreed to run aneducational program without commercials makes this an historic event in popular culture.This thesis will examine Cartoon All Stars to the Rescue and remark on its content andeffectiveness. Questions addressed will include why the studios and networks choseanimation to promote the concept of drug awareness. Also, using Kenneth Burke'sdramatistic pentad methodology, this thesis will explore the potential for competingmotives when the line between PSA and marketability gets blurred." @default.
- W138202178 created "2016-06-24" @default.
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- W138202178 date "1999-10-13" @default.
- W138202178 modified "2023-09-26" @default.
- W138202178 title "Cartoon All Stars to the Rescue: from Public Service Announcement to Program- Length Commercial" @default.
- W138202178 hasPublicationYear "1999" @default.
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