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• W140783387 abstract "This thesis examines Customer Relationship Management and how the capabilities of an organisation to innovate can be enhanced via its implementation in a Knowledge Based Firm. The research identifies current customer knowledge components within an organisation and identifies for future use, CRM components for implementation within a Knowledge Based Firm.Opinions from a panel of experts' are identified for best practice customer relationship strategy, the most important CRM processes and identification of customer knowledge components that will form the basis of implementing a successful CRM to gain a competitive advantage through enhancing the innovative capability for a Knowledge Based Firm." @default.
• W140783387 created "2016-06-24" @default.
• W140783387 creator A5034252217 @default.
• W140783387 date "2013-01-01" @default.
• W140783387 modified "2023-09-25" @default.
• W140783387 title "A business engineering approach to client relationship management in a knowledge based firm" @default.
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• W140783387 hasPublicationYear "2013" @default.
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