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- W1410666377 abstract "This chapter describes the identification of new markets and functions for renewable energy technology. The objective of this chapter is to demonstrate a very time effective method to identify new markets and functions for renewable energy technologies. The relevance is twofold: an expected acceleration of market uptake of renewable energy and an increase in the total market potential. The method is time-effective and easily transferable to other countries. This chapter illustrates that as most national R&D and market introduction programs, the Dutch program is historically focused on the technological and energy aspects of renewable energy options. In the field of marketing each (existing or new) market strategy starts with identifying target combinations of market groups (such as “city councils”), functions of relevance to that market group (such as “street lighting” or “healthy citizens”) to be fulfilled by a technology (such as “pv systems”, or “hospital services”)." @default.
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- W1410666377 date "2000-01-01" @default.
- W1410666377 modified "2023-09-23" @default.
- W1410666377 title "Identification of new markets and functions for renewable energy technologies" @default.
- W1410666377 doi "https://doi.org/10.1016/b978-008043865-8/50310-x" @default.
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