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- W141295260 abstract "The essay analyzes the communication strategies used by Barack Obama in order to win the democratic nomination to the presidency of the Unites States and the strategies used by republicans and democrats in the constitutional election in 2008. It is concluded that Obama won the presidential nomination be cause he was the candidate more competitive in communicate with voters. His elevated communication competences, his excellent organization and mobilization strategies of voters and the creativity of his campaign allowed him to defeat to Hillary Clinton’ electoral machinery" @default.
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- W141295260 date "2009-01-01" @default.
- W141295260 modified "2023-09-25" @default.
- W141295260 title "Estrategias de comunicación en campañas electorales: El caso de la contienda presidencial de Estados Unidos 2008" @default.
- W141295260 doi "https://doi.org/10.26439/contratexto2009.n017.792" @default.
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