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- W141326381 abstract "Health becomes very important and has been a matter concerned to consumers. The research aimed to investigate health involvement toward attitudes of healthyeating that is mediated by food choice motives in a random sample of 255 academic staffs in main campus Universiti Malaysia Sabah (UMS) in Kota Kinabalu. The research used the model which adopted from Roininen et al. (1999) andSteptoe et al. (1995). Questionnaire consisted of three parts, such as selfperceived dietary behavior (Kearney et al., 1999), health involvement (Roinen et al., 1999), and food choice 'questionnaire (Steptoe et al., 1995) were used to obtain attitudinal information regarding health. Regression analyses tested the mediator and predictor relationships for each motives respectively. Healthinvolvement did statistically associated with all food motives, except for convenient motive and ethical concern motive. Interestingly, nutritional content motive(weight control and natural content) and price motive were statistically associated with attitudes of healthy eating. As a result, only nutritional content motive werestatistically mediated between health involvement and healthy eating attitudes. The study was essential to nutrition educators in promoting the nutritious productsregarding the motives of individual food choices." @default.
- W141326381 created "2016-06-24" @default.
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- W141326381 date "2011-01-01" @default.
- W141326381 modified "2023-09-27" @default.
- W141326381 title "Health involvement, food choice motives, and attitudes toward healthy eating among academic staffs at main campus UMS" @default.
- W141326381 hasPublicationYear "2011" @default.
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