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• W1413968097 abstract "We test whether two specific style choices that affect managers’ association with the message magnify investors’ reactions to narrative disclosures. In our first experiment, holding all other information constant, we manipulate whether the final sentence of a disclosure uses more personal pronouns (e.g., “I” and “our” rather than “the company” and “its”). Again holding all other information constant, the second experiment manipulates whether a disclosure does or does not contain a photo of the CEO. Both manipulations lead to stronger reactions from investors in between-subjects tests. That is, when news is positive (negative), including either more personal pronouns or the CEO’s photo leads to more positive (negative) reactions from investors. This provides convergent evidence for our hypothesis. We also find that, within-subjects, both manipulations are perceived as indicating greater association with the message, but participants do not expect an effect on investment evaluations. Further, we collect direct measures of management credibility, which prior work suggests might drive investors’ reactions if those reactions are conscious. However, these measures do not mediate and explain investors’ reactions. Taken together, we suggest that these results indicate that participants may be unaware of the effects of these subtle style differences. We also use a follow-up study to test the robustness of our pronouns results." @default.
• W1413968097 created "2016-06-24" @default.
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• W1413968097 date "2013-01-01" @default.
• W1413968097 modified "2023-09-26" @default.
• W1413968097 title "Do Features that Associate Managers with a Message Magnify Investors' Reactions to Narrative Disclosures?" @default.
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• W1413968097 doi "https://doi.org/10.2139/ssrn.2357539" @default.
• W1413968097 hasPublicationYear "2013" @default.
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