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- W1420448360 abstract "The relevance of service environment in the delivery of quality services can not be overemphasized. The simultaneity of production and consumption of services makes it necessary for thestudents (consumers) to be in the servicescape. This unique feature makes qualitative infrastructureand enabling environment very crucial for quality delivery system. Educational services mustembrace quality delivery system if it must remain the platform for true and sustainable development.This study explores the link between the physical quality (enabling environment) of NigerianUniversities and customer satisfaction. Survey method and stratified sampling technique wereemployed for this study. Nine Universities were selected proportionately from Private, State andFederal Universities in south west, Nigeria. Two hypotheses were raised in the study. Descriptivestatistics, ANOVA and regression analysis were employed for the test of the hypotheses. The findingsrevealed that there were significant differences among the three categories of Universities in terms oftheir physical quality imperatives. It was also confirmed that physical quality has significant effect oncustomer satisfaction. It was therefore recommended that concerted efforts must be made by theeducation stakeholders to invest on improving the infrastructural facilities of the Universities forbetter positioning in the global market place." @default.
- W1420448360 created "2016-06-24" @default.
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- W1420448360 date "2014-01-01" @default.
- W1420448360 modified "2023-09-27" @default.
- W1420448360 title "Education Marketing; Examining the Link between Physical Quality of Universities and Customer Satisfaction" @default.
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- W1420448360 doi "https://doi.org/10.2139/ssrn.3048247" @default.
- W1420448360 hasPublicationYear "2014" @default.
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