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- W1422104653 abstract "The limited degree of mutual association found between family life cycle and other segmentation bases has been frustrating to marketing analysts. Numerous segmentation studies have been conducted, especially during the I9601s, which attempted to profile consumers in different stages of the family life cycle. Family life cycle was intuitively appealing because at each stage of the life cycle family members are expected to have different needs, social economic status levels, and buying roles, which, in turn, should affect their buying behaviors (Frank, Massy, and Wind 1972). however, family life cycle has not consistently predicted buying behaviors, nor at times, even its base component, age. For example, published research findings of the predictive relationships of store patronage with family life cycle and age are examined in Table 1. In general, the studies showed strong patronage relationships with age, but not with family life cycle." @default.
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- W1422104653 date "2015-01-01" @default.
- W1422104653 modified "2023-09-24" @default.
- W1422104653 title "A Test of the Descriptive Value of Family Life Cycle" @default.
- W1422104653 cites W2150427729 @default.
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- W1422104653 doi "https://doi.org/10.1007/978-3-319-16937-8_20" @default.
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