Matches in SemOpenAlex for { <https://semopenalex.org/work/W1424969222> ?p ?o ?g. }
Showing items 1 to 78 of
78
with 100 items per page.
- W1424969222 abstract "Abstract This paper proposes a Speaker Schema using literary theory to analyze the advertising persona. Advertising language resembles poetic discourse in its textual function as a human surrogate in contactual relationship with perceivers. Every ad is assumed to be “spoken” by someone, and this persona is treated as a created character, whose words are examined as literary text. Poetic theory is used to discuss six language components relevant to the persona's message: syntax, sense, sound, symbol, structure, and style. The language elements are presented in detail, with advertising examples. Effective communication by the “who” in ads is enhanced if systematic analysis of the persona's language is undertaken." @default.
- W1424969222 created "2016-06-24" @default.
- W1424969222 creator A5076915499 @default.
- W1424969222 date "2012-05-18" @default.
- W1424969222 modified "2023-09-24" @default.
- W1424969222 title "Literary Analysis of the Company Persona: A Speaker Schema" @default.
- W1424969222 hasPublicationYear "2012" @default.
- W1424969222 type Work @default.
- W1424969222 sameAs 1424969222 @default.
- W1424969222 citedByCount "1" @default.
- W1424969222 countsByYear W14249692222012 @default.
- W1424969222 crossrefType "journal-article" @default.
- W1424969222 hasAuthorship W1424969222A5076915499 @default.
- W1424969222 hasConcept C107457646 @default.
- W1424969222 hasConcept C112698675 @default.
- W1424969222 hasConcept C124952713 @default.
- W1424969222 hasConcept C134400042 @default.
- W1424969222 hasConcept C138885662 @default.
- W1424969222 hasConcept C142362112 @default.
- W1424969222 hasConcept C144133560 @default.
- W1424969222 hasConcept C15744967 @default.
- W1424969222 hasConcept C164913051 @default.
- W1424969222 hasConcept C23123220 @default.
- W1424969222 hasConcept C2524010 @default.
- W1424969222 hasConcept C2776445246 @default.
- W1424969222 hasConcept C2780861071 @default.
- W1424969222 hasConcept C313442 @default.
- W1424969222 hasConcept C33923547 @default.
- W1424969222 hasConcept C41008148 @default.
- W1424969222 hasConcept C41895202 @default.
- W1424969222 hasConcept C52146309 @default.
- W1424969222 hasConcept C60048249 @default.
- W1424969222 hasConceptScore W1424969222C107457646 @default.
- W1424969222 hasConceptScore W1424969222C112698675 @default.
- W1424969222 hasConceptScore W1424969222C124952713 @default.
- W1424969222 hasConceptScore W1424969222C134400042 @default.
- W1424969222 hasConceptScore W1424969222C138885662 @default.
- W1424969222 hasConceptScore W1424969222C142362112 @default.
- W1424969222 hasConceptScore W1424969222C144133560 @default.
- W1424969222 hasConceptScore W1424969222C15744967 @default.
- W1424969222 hasConceptScore W1424969222C164913051 @default.
- W1424969222 hasConceptScore W1424969222C23123220 @default.
- W1424969222 hasConceptScore W1424969222C2524010 @default.
- W1424969222 hasConceptScore W1424969222C2776445246 @default.
- W1424969222 hasConceptScore W1424969222C2780861071 @default.
- W1424969222 hasConceptScore W1424969222C313442 @default.
- W1424969222 hasConceptScore W1424969222C33923547 @default.
- W1424969222 hasConceptScore W1424969222C41008148 @default.
- W1424969222 hasConceptScore W1424969222C41895202 @default.
- W1424969222 hasConceptScore W1424969222C52146309 @default.
- W1424969222 hasConceptScore W1424969222C60048249 @default.
- W1424969222 hasLocation W14249692221 @default.
- W1424969222 hasOpenAccess W1424969222 @default.
- W1424969222 hasPrimaryLocation W14249692221 @default.
- W1424969222 hasRelatedWork W104094513 @default.
- W1424969222 hasRelatedWork W1481995020 @default.
- W1424969222 hasRelatedWork W1483643753 @default.
- W1424969222 hasRelatedWork W1963600209 @default.
- W1424969222 hasRelatedWork W2060441242 @default.
- W1424969222 hasRelatedWork W2104656972 @default.
- W1424969222 hasRelatedWork W2185504529 @default.
- W1424969222 hasRelatedWork W2279015201 @default.
- W1424969222 hasRelatedWork W2504163159 @default.
- W1424969222 hasRelatedWork W2897373664 @default.
- W1424969222 hasRelatedWork W2997979337 @default.
- W1424969222 hasRelatedWork W2998611712 @default.
- W1424969222 hasRelatedWork W3035416802 @default.
- W1424969222 hasRelatedWork W3116509460 @default.
- W1424969222 hasRelatedWork W3153877322 @default.
- W1424969222 hasRelatedWork W3176180594 @default.
- W1424969222 hasRelatedWork W802127427 @default.
- W1424969222 hasRelatedWork W2186926088 @default.
- W1424969222 hasRelatedWork W2325916778 @default.
- W1424969222 hasRelatedWork W3126475414 @default.
- W1424969222 isParatext "false" @default.
- W1424969222 isRetracted "false" @default.
- W1424969222 magId "1424969222" @default.
- W1424969222 workType "article" @default.