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- W1430442823 abstract "How does screen size impact users in ways other than task performance or efficiency? The current study proposed and tested the hypothesis that a narrower conceptual scope was associated with the small/App than the large/web store interface leading to reduced ad relevance effect (i.e., evaluation of the ad and advertised products in high than low relevance ads was more positive). The hypothesis was supported. Implications for mobile shopping behavior and online ad placement were also discussed." @default.
- W1430442823 created "2016-06-24" @default.
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- W1430442823 date "2015-01-01" @default.
- W1430442823 modified "2023-09-25" @default.
- W1430442823 title "Narrower Conceptual Scope in the App Than the Web Store Interface – The Size Does It and the Ad Has It" @default.
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- W1430442823 doi "https://doi.org/10.1007/978-3-319-20612-7_20" @default.
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