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- W143241413 abstract "Australia is categorised as underinsurance country in the world because only 33 per cent of the population who has life insurance. This report is written to provide an analysis about the future of insurance lndustry with regard to that problem. The data is collected through interview with the representative of the companies. The sample is three insurance companies and one investment company which all are Adelaide-based companies. The literature reviews was used to support the argurnents that are developed during the interview. The finding shows that there are five factors that cause underinsurance problem; the govemrnent rules, knowledge about insurance, people’s perspective on insurance company, the economic factor, and the existence of life insurance within superannuation. The problems make the insurance companies develop the products and offer them by using more professionally marketing channel. The finding change the view of the writer. The undennsurance problem is caused by more sophisticated factors than which were proposed in preliminary report. Superannuation which was thought as a competitor is found as business partner in the insurance industry. The direct marketing no longer uses door to door salesman but through Internet. This research also found that the governrnert role in overcoming underinsurance problem is minimal. The government pus more consideration into regulation that makes the Insurance works harder to sell insurance. It is recommended in future research to increase the sample size to get a more comprehensive result. Keyword: underinsurance problem, insurance industry, development" @default.
- W143241413 created "2016-06-24" @default.
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- W143241413 date "2014-01-05" @default.
- W143241413 modified "2023-09-24" @default.
- W143241413 title "The problem of underinsurance and future development of the insurance industry: Studies in Australia" @default.
- W143241413 hasPublicationYear "2014" @default.
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