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• W1446434537 abstract "The evolution of corporate image and name Identities is at a standstill. It's been a monkey business for some time. The issue of trust is on the forefront while the visibility of the corporate name identities is getting into a thicker fog in cyber-space. Like a revolution of its own, typing is driving the ecommerce and affecting our lives in a big way…let’s unfold.. The Setting It's New Year's Eve. The music and dancing has completely stopped. In silence strange things appear: fancy dressed harlequins and charlatans running around taking cover in confusion. The party goers are already at the gates, screaming slogans, demanding honesty and integrity while the Typing Revolution charges on with thunder.... klika-ta-klick, klika-ta-klick,. . What happened? How did we arrive here? Lets’ Go to the Dance party Corporations, dressed up like charlatans and harlequins, have done enough dancing; shareholders are no longer fooled by fancy images, fake identities with silly names, making fun of their investments. Everyone demands honesty from every aspect of the business empire. It's all about trustworthiness. In January 2003, ABC Namebank International completed a global survey. A list of 5000 major international corporations was compiled and each corporate name was analyzed for its marketing power, image, ownership and trustworthiness in four categories. These are examined below. 1. Suitability: How Truly a Name Describes Itself and the Nature of it's Business When names are totally irrelevant to the business, they often mislead or confuse shareholders and consumers alike. This large group of corporate names is an interesting mixture of mumbo-jumbo, strange name identities, projecting weird, non-related, connotations, confusing and conflicting with the actual business itself. These types of names often appear to be intentionally deceptive about the size, quality or marketing reach of the corporation. Dressed up like Harlequins or sometimes as Charlatans with fancy logos, spinning circles, bright color schemes with shooting stars they only create fear and doubt among already burned investors. About 83% of names failed the test of name suitability. 2. Personality: How a Name Stands Out among other Competitors with Honesty. When names are borderline silly, nonsensical, overly creative, too trendy, projecting a short life expectancy, they scare everyone. This group of accidental names only makes fun of shareholders’ money. Business can sometimes be all fun but corporate image making is a very serious business. 47% failed. 3. Registerability: How the Corporation Globally Owns a Name with its Identical DotCom. When names are tangled in trademark litigation worldwide they only become a liability and an expensive burden to the corporation, bleeding marketing and advertising dollars. Companies in this group each have hundreds or, at times, thousands of similar and identical names in the global marketplace. E-commerce, with all its vengeance, only crushes these names on search engines. Customers and shareholders can hardly find the right company at the right time. 85% failed." @default.
• W1446434537 created "2016-06-24" @default.
• W1446434537 creator A5040811750 @default.
• W1446434537 date "2003-01-01" @default.
• W1446434537 modified "2023-10-06" @default.
• W1446434537 title "Building Literacy for Knowledge Economies: Reading and Writing About Trends and Issues in Business Week" @default.
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