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- W145240513 abstract "This article discusses the strategy of forming and promoting the image of Russia with the help of technology of national branding. The author draws attention to the fact that the branding strategy of the states could systematically cover several major areas: mass communication, public diplomacy, culture and sportactivities of the organizations of compatriots abroad, information branding campaigns connected with national holidays and anniversaries." @default.
- W145240513 created "2016-06-24" @default.
- W145240513 creator A5062602861 @default.
- W145240513 date "2012-01-01" @default.
- W145240513 modified "2023-09-26" @default.
- W145240513 title "Имидж России: концепция национального брендинга" @default.
- W145240513 hasPublicationYear "2012" @default.
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