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- W145686238 abstract "Abstract: This chapter documents TransTex Technologies, a small company’s experience in developing and marketing an antibacterial finish called SilverClear®. It describes the market segments served by this company and the costs involved in exporting its products to the US. This case is an example of the importance of recognizing the opportunities and barriers presented by the regulatory environment." @default.
- W145686238 created "2016-06-24" @default.
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- W145686238 date "2012-01-01" @default.
- W145686238 modified "2023-10-06" @default.
- W145686238 title "The development and marketing of SilverClear®" @default.
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- W145686238 doi "https://doi.org/10.1533/9780857095190.2.190" @default.
- W145686238 hasPublicationYear "2012" @default.
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