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- W1459970729 abstract "We propose a new market design for display advertising contracts, based on posted prices. Our model and algorithmic framework address several major challenges: (i) the space of possible impression types is exponential in the number of attributes, which is typically large, therefore a complete price space cannot be maintained; (ii) advertisers are usually unable or reluctant to provide extensive demand (willingness-to-pay) functions, (iii) the levels of detail with which supply and demand are specified are often not identical." @default.
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- W1459970729 date "2013-06-30" @default.
- W1459970729 modified "2023-09-25" @default.
- W1459970729 title "Posted Prices Exchange for Display Advertising Contracts" @default.
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- W1459970729 doi "https://doi.org/10.1609/aaai.v27i1.8656" @default.
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