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- W14616747 abstract "Due to the increase in the number of institutions asking for donations from businesses and individuals, community colleges seeking to raise funds must be responsive to the needs of their local business communities. In conducting major fundraising campaigns, its is important that potential donors believe that the need is crucial and have the capability to give, that a group of capable volunteers exist who can solicit contributions; and that colleges have a clear campaign. Seven steps for successful fundraising include: enlist the support of top community leaders; conduct extensive research on financial capabilities in the community; cultivate the interest and involvement of top leaders and potential donors; develop a plan; develop fundraising appeals; develop a positive image among potential donors; and ensure input by college faculty, staff, and students. Although college presidents and trustees can hire development directors to generate major funding, they also have important roles to play in providing a guiding vision for the college and department; identifying and explaining private funding needs; setting realistic goals for fundraising; providing the budget and other resources needed to reach goals; setting a positive, visible image in the community by being active; cultivating strong, positive, personal relationships with top donors and prospects; taking an active role in requesting major gifts; and personally providing recognition to major donors." @default.
- W14616747 created "2016-06-24" @default.
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- W14616747 date "1993-06-01" @default.
- W14616747 modified "2023-09-27" @default.
- W14616747 title "Fund Raising in a Changing Economy: Notes for Presidents and Trustees." @default.
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