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• W146410660 abstract "Background Direct-to-consumer advertising (DTCA) of prescription medicines is prohibited in Australia, but pharmaceutical companies can provide information about the health condition for which they manufacture a prescription product – commonly referred to as disease awareness advertising (DAA). The pharmaceutical industry purports that DAA provides education regarding health conditions and different treatment options, and may encourage early diagnosis and treatment. However consumer and public health advocates are concerned that DAA has the potential to inflate the perceived prevalence of disease, increase consumer anxiety, and result in unnecessary visits to doctors. They believe it provides an indirect method of advertising prescription medicines to consumers, and has the potential to increase the uptake of newer medicines whose risk profiles are not fully understood. While studies overseas have demonstrated that DAA can increase consultations regarding the advertised disease, as well as prescriptions for the advertiser’s product, there has been no research conducted in Australia regarding DAA, or consumers’ attitudes toward this form of advertising. Method This research project examined recent cases of pharmaceutical industry-sponsored DAA in Australia, and undertook a content analysis of advertisements in popular women’s magazines. To determine how Australian consumers perceive DAA, and how this compared to their perceptions of DTCA, a survey was conducted using matched DAA and DTCA as stimuli. General attitudes to DAA were compared with results from a similar study conducted in New Zealand exploring attitudes to DTCA. Finally, an intercept survey explored attitudes of older Australian women towards hypothetical DAA for two health conditions. Sponsor logos and the amount of disease information were manipulated in the advertisement stimuli. Results Pharmaceutical companies use a range of persuasive techniques in DAA, and while the name of the product is not included, other branding techniques, such as spokescharacters and campaign names, may convey the identity of the product. The most" @default.
• W146410660 created "2016-06-24" @default.
• W146410660 creator A5066334449 @default.
• W146410660 date "2010-01-01" @default.
• W146410660 modified "2023-09-27" @default.
• W146410660 title "Advertising of disease and prescription medicines to Australian consumers" @default.
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