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- W146528131 abstract "The concept of fashion has long been a serious concern for scholars of culture1. However, economists have given it very little attention, tending to view it as, at most, a curious aspect of demand theory (occasionally interdependent preferences that sometimes shift randomly) rather than as an important and interesting phenomenon in its own right2. As a policy consideration, fashion is well down the list of things that matter, on par in the Treasury scheme of things, perhaps, with golf policy. As Luciano Andreozzi and Marina Bianchi observed recently, fashion is something that is seemingly everywhere except in economic theory3. Yet is it possible that economists have missed something important, here? For fashion seems to be an expression of risk culture on the consumer side, just as entrepreneurship is on the producer side of the economy4 Could it be, then, that a rational, open society not only accommodates fashion, but actually requires it as a mechanism of competitive advantage and productivity growth?" @default.
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- W146528131 date "2007-01-01" @default.
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- W146528131 title "Fashionomics: Fashion should be taken seriously" @default.
- W146528131 hasPublicationYear "2007" @default.
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