FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W146722178> ?p ?o ?g. }

• W146722178 abstract "A review of the literature on strategic marketing planning reveals that the manner in which it is carried out in practice does not appear to reflect the way in which it is written about in texts. It is also clear that the exploration of marketing processes in organisations is seriously neglected from a phenomenological perspective. In order to explore this area, and the lived reality of planning from marketing managers perspectives, a research methodology was adopted using the phenomenological interview. A key research question focused investigation on determining what successful marketing decision making expertise actually consists of, if it is not about the explicit skills and knowledge embedded in the rational technical model of planning. The subsequent phenomenological analysis of the interviews demonstrated that the complexity of marketing planning and individual action cannot be collapsed into a textual model. What managers drew on was a qualitative, locally constructed knowledge base. Marketing decision making and action was found to be based within a locally enacted hermeneutical circle of talk, relationships, tacit knowledge and emergent issues, where the plans they wrote acted as cues to action rather than as prescriptive guides. Based on these findings, a revised theoretical framework is proposed for understanding marketing planning. This framework draws on the socially constructed metaphors used by the marketing managers in this study to explain their practical activity. It is argued that this theoretical approach offers up ideas for action to other marketers, rather than prescriptions. It also indicates that much marketing activity is successful yet diverse, both in form and style." @default.
• W146722178 created "2016-06-24" @default.
• W146722178 creator A5070544462 @default.
• W146722178 date "2005-07-01" @default.
• W146722178 modified "2023-09-26" @default.
• W146722178 title "Travels with the Flying Dutchman: marketing managers, marketing planning and the metaphors of practice" @default.
• W146722178 cites W1859502711 @default.
• W146722178 cites W1963579099 @default.
• W146722178 cites W1967669471 @default.
• W146722178 cites W1972013550 @default.
• W146722178 cites W1973255771 @default.
• W146722178 cites W1977240976 @default.
• W146722178 cites W1981255824 @default.
• W146722178 cites W1992371579 @default.
• W146722178 cites W1997089277 @default.
• W146722178 cites W2015789329 @default.
• W146722178 cites W2024642405 @default.
• W146722178 cites W2036693867 @default.
• W146722178 cites W2052089219 @default.
• W146722178 cites W2055353864 @default.
• W146722178 cites W2057191281 @default.
• W146722178 cites W2068232086 @default.
• W146722178 cites W2071538443 @default.
• W146722178 cites W2110268216 @default.
• W146722178 cites W2123364861 @default.
• W146722178 cites W2146125995 @default.
• W146722178 cites W2150587481 @default.
• W146722178 cites W2169603190 @default.
• W146722178 cites W2322595036 @default.
• W146722178 cites W27965937 @default.
• W146722178 cites W3038544783 @default.
• W146722178 cites W3122219908 @default.
• W146722178 cites W38608337 @default.
• W146722178 cites W646833792 @default.
• W146722178 cites W124510796 @default.
• W146722178 hasPublicationYear "2005" @default.
• W146722178 type Work @default.
• W146722178 sameAs 146722178 @default.
• W146722178 citedByCount "0" @default.
• W146722178 crossrefType "journal-article" @default.
• W146722178 hasAuthorship W146722178A5070544462 @default.
• W146722178 hasConcept C121332964 @default.
• W146722178 hasConcept C12713177 @default.
• W146722178 hasConcept C144024400 @default.
• W146722178 hasConcept C144133560 @default.
• W146722178 hasConcept C15306905 @default.
• W146722178 hasConcept C154945302 @default.
• W146722178 hasConcept C162853370 @default.
• W146722178 hasConcept C17744445 @default.
• W146722178 hasConcept C192975520 @default.
• W146722178 hasConcept C2780791683 @default.
• W146722178 hasConcept C37653941 @default.
• W146722178 hasConcept C39453970 @default.
• W146722178 hasConcept C39549134 @default.
• W146722178 hasConcept C41008148 @default.
• W146722178 hasConcept C48243021 @default.
• W146722178 hasConcept C48891531 @default.
• W146722178 hasConcept C536812576 @default.
• W146722178 hasConcept C53941439 @default.
• W146722178 hasConcept C54649085 @default.
• W146722178 hasConcept C56739046 @default.
• W146722178 hasConcept C62520636 @default.
• W146722178 hasConcept C93032411 @default.
• W146722178 hasConceptScore W146722178C121332964 @default.
• W146722178 hasConceptScore W146722178C12713177 @default.
• W146722178 hasConceptScore W146722178C144024400 @default.
• W146722178 hasConceptScore W146722178C144133560 @default.
• W146722178 hasConceptScore W146722178C15306905 @default.
• W146722178 hasConceptScore W146722178C154945302 @default.
• W146722178 hasConceptScore W146722178C162853370 @default.
• W146722178 hasConceptScore W146722178C17744445 @default.
• W146722178 hasConceptScore W146722178C192975520 @default.
• W146722178 hasConceptScore W146722178C2780791683 @default.
• W146722178 hasConceptScore W146722178C37653941 @default.
• W146722178 hasConceptScore W146722178C39453970 @default.
• W146722178 hasConceptScore W146722178C39549134 @default.
• W146722178 hasConceptScore W146722178C41008148 @default.
• W146722178 hasConceptScore W146722178C48243021 @default.
• W146722178 hasConceptScore W146722178C48891531 @default.
• W146722178 hasConceptScore W146722178C536812576 @default.
• W146722178 hasConceptScore W146722178C53941439 @default.
• W146722178 hasConceptScore W146722178C54649085 @default.
• W146722178 hasConceptScore W146722178C56739046 @default.
• W146722178 hasConceptScore W146722178C62520636 @default.
• W146722178 hasConceptScore W146722178C93032411 @default.
• W146722178 hasLocation W1467221781 @default.
• W146722178 hasOpenAccess W146722178 @default.
• W146722178 hasPrimaryLocation W1467221781 @default.
• W146722178 hasRelatedWork W1595578273 @default.
• W146722178 hasRelatedWork W1695361194 @default.
• W146722178 hasRelatedWork W1853445971 @default.
• W146722178 hasRelatedWork W1977258845 @default.
• W146722178 hasRelatedWork W198489360 @default.
• W146722178 hasRelatedWork W202599275 @default.
• W146722178 hasRelatedWork W2060345051 @default.
• W146722178 hasRelatedWork W2088278181 @default.
• W146722178 hasRelatedWork W2170173970 @default.
• W146722178 hasRelatedWork W2187166306 @default.
• W146722178 hasRelatedWork W2413819654 @default.
• W146722178 hasRelatedWork W2439022461 @default.

• next