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• W1480329296 abstract "Branding remains in a fairly nascent state within the Australian domestic beef market. Several brands have begun to emerge in recent years including Certified Angus, 1824, Hereford Prime, Stockyard Beef and Diamantina. However, these primarily cater for restaurant rather than household trade. This contrasts with other countries, such as the US, where branded beef makes up a large proportion of the domestic market. Using random parameter logit models we examine the willingness of consumers to pay for one type of branded beef, as well specific beef attributes, in a regional area of NSW. We find that there is evidence that segments of the population would be willing to pay for branded beef. The value of the brand is related to several sociodemographic characteristics, as well as attitudinal variables." @default.
• W1480329296 created "2016-06-24" @default.
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• W1480329296 date "2004-02-01" @default.
• W1480329296 modified "2023-09-27" @default.
• W1480329296 title "Brand Equity in the Australian domestic beef market" @default.
• W1480329296 hasPublicationYear "2004" @default.
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