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- W1480497914 abstract "Customer feedback is normally fed into product design and engineering via quality surveys and therefore mainly comprises negative comments: complaints about things gone wrong. Whilst eradication of such problems will result in a feeling of satisfaction in existing customers, it will not instil the sense of delight required to attract conquest buyers. CUPID's aim is to conceive and evaluate ideas to stimulate product desirability through the provision of delightful features and execution. By definition, surprise and delight features cannot be foreseen, so we have to understand sensory appeal and, therefore, the hidden voice of the customer. Copyright © 2002 Society of Automotive Engineers, Inc." @default.
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- W1480497914 date "2002-03-04" @default.
- W1480497914 modified "2023-10-16" @default.
- W1480497914 title "Foresight Vehicle Programme - Customer Understanding Processes In Design" @default.
- W1480497914 doi "https://doi.org/10.4271/2002-01-0170" @default.
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