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• W1481551139 abstract "CASE DESCRIPTION The primary subject matter of this case is a for-profit or nonprofit organization developing and implementing a triple-bottom-line strategy, including concern for people, profit, and planet, to help assure the profitable sustainability of its operation in the long run. secondary issues include the challenges of developing a business plan that will accomplish the desired results, identifying and weighting relevant stakeholder values in order to develop organizations that maximize the value of stakeholders in the long run, and issues of the competency and capacity of the management team, including the Board of Directors, to implement such a strategy. The case has a difficulty level of 3 to 5 and works well in the undergraduate senior Business Policy Strategy class, first-year MBA, as well as final policy course in MBA. It can either be used requiring 50 to 75 minutes of class time with no outside preparation or 30 minutes to 2 to 4 hours of outside preparation. CASE SYNOPSIS Nonprofits or for-profits with an explicitly responsible social agenda, from microenterprise to highly scaleable operations, are increasingly venturing into new territory-how to do social good, make money, and be responsible to relevant stakeholder groups, especially the people, profit, planet of the triple bottom line. This case study can give useful insights to potential clients and consultants inside and outside the classroom who have been previously assumed to not be affected by triple-bottom-line/sustainability issues. In this post-Enron era, these issues are seen as a basis for strategic competitive advantage that will help maximize a profit or social agenda. These issues will be increasingly relevant to doing business in the 21st century. The executive director of the nonprofit Urban Outreach Ministries engaged a team of consultants to do a business plan for an organic garden that would be environmentally friendly, provide jobs, and job training for Urban Outreach's target immigrant population. In addition, it would generate profits, which could help support other Urban Outreach activities and its outreach. A preliminary feasibility study showed a profit the first year if the $200,000 startup and land costs would be donated. What should the executive director do with the study results? What are the critical factors for long-term success in an entrepreneurial startup within an organization? Social responsibility, triple bottom line, sustainability, ethics, values, and environmental consciousness are issues increasingly vital to business and nonprofits in this post-Enron era. What else needs to be measured? How does one compare/weigh social return on investment? AFOR-PROFIT TRIPLE-BOTTOM-LINE ORGANIC GARDEN FOR A NONPROFIT SOCIAL ENTERPRISE: A case STUDY In June 2005, Marc Greenburg, the executive director of Urban Outreach Ministries, had successfully started a fitness center and was looking for ways to satisfy his entrepreneurial urges while expanding the reach of services of Urban Outreach. He decided he wanted to create a sustainable business that would make a profit and that would have a multifaceted positive impact on society. His desire was to be environmentally friendly and provide jobs to low-income individuals and homeless youth living in South Baldwin. After brainstorming many ideas, he determined that many of his neighbors were from Southeast Asia and were wonderful gardeners and often did so in local pea patches. He wanted to capitalize on this skill by creating organic gardens beginning with a pilot garden on a plot of land in the middle of South Baldwin. He envisioned profit centers which included: * Selling compost * Using worms to compost and selling those online ($30/pound for worms) * Selling produce to local Pacific Consumer Co-op * Selling produce at local farmers' market * Selling produce on site * Selling shares to buyers prior to harvesting the produce In addition, he wanted to set aside a portion of the produce to have an on-site organic food bank. …" @default.
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• W1481551139 date "2008-07-01" @default.
• W1481551139 modified "2023-09-27" @default.
• W1481551139 title "Urban Outreach Ministries' Organic Gardens: Developing a Sustainable, Triple-Bottom-Line Business for a Nonprofit Social Enterprise" @default.
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