Matches in SemOpenAlex for { <https://semopenalex.org/work/W1483480122> ?p ?o ?g. }
Showing items 1 to 76 of
76
with 100 items per page.
- W1483480122 endingPage "100" @default.
- W1483480122 startingPage "95" @default.
- W1483480122 abstract "Segmentation has long been regarded as the cornerstone of a successful marketing strategy [Buzzell (1978)] and acts as a substantive source of differentiation and competitive advantage. The alternative is an unfocused generic strategy not based on the specific needs and wants of a defined target group. For instance, in the car market companies such as Mercedes and Volvo clearly design, price, and brand their offerings to compete in very specific sectors of the market and to appeal to defined psychographic groups. However, in other markets manufacturers and service providers have been slower in implementing marketing strategies which focus on specific consumer segments and utilize a coherent branding strategy to do so. For example, in the U.K., companies operating in the financial services market are noted for deploying generic marketing strategies, particularly the Big 4 retail banks (HSBC, Barclays, NatWest, and LloydsTSB). This paper reviews the marketing strategies of the Big 4 U.K. retail banks and examines in particular their reliance on a monolithic branding strategy, where most of their products and services are promoted under the parent brand name. In particular, it seeks to examine whether such a strategy is still viable given the introduction of on-line banking and the increasing degree of competition that they face." @default.
- W1483480122 created "2016-06-24" @default.
- W1483480122 creator A5086315255 @default.
- W1483480122 date "2002-01-01" @default.
- W1483480122 modified "2023-09-24" @default.
- W1483480122 title "Brand strategy in the U.K. retail banking sector: Adapting to the financial services revolution" @default.
- W1483480122 hasPublicationYear "2002" @default.
- W1483480122 type Work @default.
- W1483480122 sameAs 1483480122 @default.
- W1483480122 citedByCount "0" @default.
- W1483480122 crossrefType "posted-content" @default.
- W1483480122 hasAuthorship W1483480122A5086315255 @default.
- W1483480122 hasConcept C10138342 @default.
- W1483480122 hasConcept C125308379 @default.
- W1483480122 hasConcept C139043278 @default.
- W1483480122 hasConcept C142362112 @default.
- W1483480122 hasConcept C144133560 @default.
- W1483480122 hasConcept C153349607 @default.
- W1483480122 hasConcept C156152238 @default.
- W1483480122 hasConcept C16051113 @default.
- W1483480122 hasConcept C162853370 @default.
- W1483480122 hasConcept C18903297 @default.
- W1483480122 hasConcept C192481860 @default.
- W1483480122 hasConcept C2780616401 @default.
- W1483480122 hasConcept C57375061 @default.
- W1483480122 hasConcept C58546491 @default.
- W1483480122 hasConcept C86803240 @default.
- W1483480122 hasConcept C91306197 @default.
- W1483480122 hasConcept C93032411 @default.
- W1483480122 hasConceptScore W1483480122C10138342 @default.
- W1483480122 hasConceptScore W1483480122C125308379 @default.
- W1483480122 hasConceptScore W1483480122C139043278 @default.
- W1483480122 hasConceptScore W1483480122C142362112 @default.
- W1483480122 hasConceptScore W1483480122C144133560 @default.
- W1483480122 hasConceptScore W1483480122C153349607 @default.
- W1483480122 hasConceptScore W1483480122C156152238 @default.
- W1483480122 hasConceptScore W1483480122C16051113 @default.
- W1483480122 hasConceptScore W1483480122C162853370 @default.
- W1483480122 hasConceptScore W1483480122C18903297 @default.
- W1483480122 hasConceptScore W1483480122C192481860 @default.
- W1483480122 hasConceptScore W1483480122C2780616401 @default.
- W1483480122 hasConceptScore W1483480122C57375061 @default.
- W1483480122 hasConceptScore W1483480122C58546491 @default.
- W1483480122 hasConceptScore W1483480122C86803240 @default.
- W1483480122 hasConceptScore W1483480122C91306197 @default.
- W1483480122 hasConceptScore W1483480122C93032411 @default.
- W1483480122 hasLocation W14834801221 @default.
- W1483480122 hasOpenAccess W1483480122 @default.
- W1483480122 hasPrimaryLocation W14834801221 @default.
- W1483480122 hasRelatedWork W1551535435 @default.
- W1483480122 hasRelatedWork W1963782234 @default.
- W1483480122 hasRelatedWork W1982869552 @default.
- W1483480122 hasRelatedWork W1995517377 @default.
- W1483480122 hasRelatedWork W2103454588 @default.
- W1483480122 hasRelatedWork W2126550956 @default.
- W1483480122 hasRelatedWork W2210286730 @default.
- W1483480122 hasRelatedWork W2349747989 @default.
- W1483480122 hasRelatedWork W2356502022 @default.
- W1483480122 hasRelatedWork W2361036568 @default.
- W1483480122 hasRelatedWork W2392929055 @default.
- W1483480122 hasRelatedWork W2414271489 @default.
- W1483480122 hasRelatedWork W2483876858 @default.
- W1483480122 hasRelatedWork W2625421530 @default.
- W1483480122 hasRelatedWork W2718914130 @default.
- W1483480122 hasRelatedWork W2900859267 @default.
- W1483480122 hasRelatedWork W2992774856 @default.
- W1483480122 hasRelatedWork W3032227323 @default.
- W1483480122 hasRelatedWork W3208365682 @default.
- W1483480122 hasRelatedWork W2328900045 @default.
- W1483480122 hasVolume "4" @default.
- W1483480122 isParatext "false" @default.
- W1483480122 isRetracted "false" @default.
- W1483480122 magId "1483480122" @default.
- W1483480122 workType "article" @default.