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- W1483756122 abstract "Currently, the markets are focusing increasingly on meeting the preferences of con- sumers as a way of achieving sustainable growth. Thus, managing tourism products on the basis of marketing focus and based on R+D+i, i.e., market Research and Development of innovative methodo- logies is a paradigm used increasingly. In this sense, the main objective of this paper is to illustrate the advantages of carry out the MDS in the analysis of consumer preferences and in marketing seg- mentation. The results showed the existence of three clusters, namely a cluster driven by the pleasant climate; a second cluster driven by Nightlife and a third cluster driven by a Cultural offer, Prices and Food Quality." @default.
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- W1483756122 date "2012-01-01" @default.
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- W1483756122 title "Segmentação do mercado turístico através do Multidimensional Scaling: Uma aplicação do modelo Unfolding" @default.
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- W1483756122 doi "https://doi.org/10.25145/j.pasos.2012.10.013" @default.
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