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- W1483766184 abstract "Using supermarket scanner data, we test a variety of hypotheses from trade journals about the invasion of private-label food products. According to conventional industry wisdom, name-brand firms defended their brands against new private-label products by lowering their prices, engaging in additional promotional activities, and increasingly differentiating their products. Our empirical evidence is inconsistent with these beliefs." @default.
- W1483766184 created "2016-06-24" @default.
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- W1483766184 date "2002-11-01" @default.
- W1483766184 modified "2023-09-27" @default.
- W1483766184 title "Effects of the private-label invasion in food industries" @default.
- W1483766184 hasPublicationYear "2002" @default.
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