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- W1484426042 abstract "In the present paper, we discuss how the adoption of online collaboration tools (OCT) has influenced new product development (NPD). Our aim is specifically to consider how an organization's absorptive capacity is influenced by its adoption of social media tools. We conducted a survey in a case company investigating the state of absorptive capacity before and after the large-scale adoption of social media tools." @default.
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- W1484426042 date "2013-10-21" @default.
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- W1484426042 title "Improving absorptive capacity in product development with online collaboration tools" @default.
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