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• W1485449436 abstract "ABSTRACT One of the most significant marketplace changes in the last decade has been the advent of the Internet and its applications. It has altered the competitive landscape. This paper evaluates the correlation between the online market information and environmental scanning activity of small businesses and characteristics such as firm's size, industry sector, and firm's sales growth rate. It also reports the correlation between firm's characteristics and overall Internet usage. Larger enterprises are more likely to conduct online environmental scanning, and to use the Internet for business- related activities compared to smaller firms. There are also significant differences in online environmental scanning based on industry sector. Interestingly, firms with higher sales growth rate are more likely to report higher Internet usage and online environmental scanning activity. So, it appears that larger firms are more likely to use the Internet and conduct online environmental scanning, which in turn are correlated to higher sales growth, an important measure of success. Data was obtained from a national sample of small businesses. INTRODUCTION What has changed most radically in the last decade is the rate of change confronting small business and new ventures. Within a short span of time, the Internet and its affiliated innovations have revolutionized the way people think, work and play. It is an example where technological change has been compounded by the rapid adoption of this innovation by both businesses and consumers, which in turn has significantly altered the competitive environment. The Internet has permanently infected consumers and businesses with an expectation of speed, transparency and information search capabilities, which will only grow with time. There appears to be no immediate recovery from the increasing expectation of information access and applications the Internet continues to unleash. Even small firms can now have an online storefront, and expand their reach beyond any physical boundaries, which may have constrained them only a decade ago. Furthermore, access to competitive information has been democratized in a manner, which creates tremendous transparency in information about a firm's product and service offerings and its competitors. What has not changed is the need for critical marketplace information, which is vital for firms to make more informed decisions, which impact directly on their success and survival. LITERATURE REVIEWAND CONCEPTUAL FRAMEWORK In 1992, Brush analyzed the marketplace information scanning activities of asample of new ventures. Mohan-Neill (1995) extended Brush's study by evaluating whether there are differences in the environmental and marketplace information scanning activities of small businesses based on the firm's age and size. This current paper also focuses on the marketplace information and environmental scanning activities of small businesses. However, it does so in the context of the new technology-driven and technology-dominated external environment. The issues in this study focus on how have small businesses responded to this radically different external environment. How has the Internet impacted the marketplace information and environmental scanning activities of small businesses? Are the online market information and environmental scanning activities of small business correlated to firm characteristics such as size, industry sector and sales growth rate? Do other variables such as regional location and whether the business is home-based, also correlate with online marketplace information and environmental scanning activities? Online marketplace information and environmental scanning activity was not addressed by either Brush (1992) or Mohan-Neill (19'' b because it was not a viable method for gathering market information by most small businesses during the time period of those studies. The current study attempts to fill this research gap. …" @default.
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• W1485449436 date "2006-07-01" @default.
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• W1485449436 title "Online Market Information and Environmental Scanning Activity by Small Business: The Correlation between Firm's Characteristics and Online Market Information Acquisition" @default.
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