Matches in SemOpenAlex for { <https://semopenalex.org/work/W148577445> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W148577445 abstract "Psychographic analysis--combining demographic and attitudinal characteristics into groups and looking at variations in those characteristics--is useful in newspaper research to expand theories of media publics. One effective segmentation strategy (used at Minnesota Opionion Research Incorporated--MORI) is to divide the population into four groups, based on relevant behavior and apparent likelihood of change in that behavior, and to use discriminant analysis to predict individuals who are users and non-users of a product or service. Another useful reader typology is a typology of mobility, showing how people relate to their communities and the role of that relationship to newspaper reading. A third typology measures attitudes toward media, news, and alienation from society, classifying the public into two groups--sophisticated skeptics and less well informed and suspicious. These two subgroups are further defined by the variables of demographics, perceptions of media philosophies, perceptions of bias and opinion in media, and attitudes toward the media. In contrast to these audience groups, groups of journalists represent a typology which can contribute to a theory of people in the media. One such typology divides journalists into subgroups based on their age and relationship to their community. (Two pages of 'ootnotes and 11 tables of data are appended.) (MM) ************************************************************************ * Reproductions supplied by EDRS are the best that can be maee * * from the original document. * ***********************************************************************" @default.
- W148577445 created "2016-06-24" @default.
- W148577445 creator A5026659824 @default.
- W148577445 date "1987-04-22" @default.
- W148577445 modified "2023-09-27" @default.
- W148577445 title "The Role of Psychographic Analysis in Developing Mass Communication Theory." @default.
- W148577445 hasPublicationYear "1987" @default.
- W148577445 type Work @default.
- W148577445 sameAs 148577445 @default.
- W148577445 citedByCount "0" @default.
- W148577445 crossrefType "journal-article" @default.
- W148577445 hasAuthorship W148577445A5026659824 @default.
- W148577445 hasConcept C112698675 @default.
- W148577445 hasConcept C144024400 @default.
- W148577445 hasConcept C144133560 @default.
- W148577445 hasConcept C149923435 @default.
- W148577445 hasConcept C15744967 @default.
- W148577445 hasConcept C169760540 @default.
- W148577445 hasConcept C19165224 @default.
- W148577445 hasConcept C192481860 @default.
- W148577445 hasConcept C201280247 @default.
- W148577445 hasConcept C26760741 @default.
- W148577445 hasConcept C2780084366 @default.
- W148577445 hasConcept C2908647359 @default.
- W148577445 hasConcept C29595303 @default.
- W148577445 hasConcept C558299567 @default.
- W148577445 hasConcept C75795011 @default.
- W148577445 hasConcept C77805123 @default.
- W148577445 hasConceptScore W148577445C112698675 @default.
- W148577445 hasConceptScore W148577445C144024400 @default.
- W148577445 hasConceptScore W148577445C144133560 @default.
- W148577445 hasConceptScore W148577445C149923435 @default.
- W148577445 hasConceptScore W148577445C15744967 @default.
- W148577445 hasConceptScore W148577445C169760540 @default.
- W148577445 hasConceptScore W148577445C19165224 @default.
- W148577445 hasConceptScore W148577445C192481860 @default.
- W148577445 hasConceptScore W148577445C201280247 @default.
- W148577445 hasConceptScore W148577445C26760741 @default.
- W148577445 hasConceptScore W148577445C2780084366 @default.
- W148577445 hasConceptScore W148577445C2908647359 @default.
- W148577445 hasConceptScore W148577445C29595303 @default.
- W148577445 hasConceptScore W148577445C558299567 @default.
- W148577445 hasConceptScore W148577445C75795011 @default.
- W148577445 hasConceptScore W148577445C77805123 @default.
- W148577445 hasLocation W1485774451 @default.
- W148577445 hasOpenAccess W148577445 @default.
- W148577445 hasPrimaryLocation W1485774451 @default.
- W148577445 hasRelatedWork W103145953 @default.
- W148577445 hasRelatedWork W1427149449 @default.
- W148577445 hasRelatedWork W181751370 @default.
- W148577445 hasRelatedWork W2078464998 @default.
- W148577445 hasRelatedWork W2239456304 @default.
- W148577445 hasRelatedWork W2335728099 @default.
- W148577445 hasRelatedWork W2566017904 @default.
- W148577445 hasRelatedWork W2611321744 @default.
- W148577445 hasRelatedWork W2616258875 @default.
- W148577445 hasRelatedWork W2620166778 @default.
- W148577445 hasRelatedWork W2626231704 @default.
- W148577445 hasRelatedWork W2800497451 @default.
- W148577445 hasRelatedWork W2895254944 @default.
- W148577445 hasRelatedWork W2898141928 @default.
- W148577445 hasRelatedWork W2993146373 @default.
- W148577445 hasRelatedWork W3010763385 @default.
- W148577445 hasRelatedWork W3081128598 @default.
- W148577445 hasRelatedWork W3154971928 @default.
- W148577445 hasRelatedWork W3206878952 @default.
- W148577445 hasRelatedWork W748113820 @default.
- W148577445 isParatext "false" @default.
- W148577445 isRetracted "false" @default.
- W148577445 magId "148577445" @default.
- W148577445 workType "article" @default.