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- W1486602361 abstract "Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application" @default.
- W1486602361 created "2016-06-24" @default.
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- W1486602361 date "1977-01-01" @default.
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- W1486602361 title "Consumer behaviour: A practical guide" @default.
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