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• W1488586911 abstract "The research study is targeted to determine customer satisfaction towards supermarkets in Bangalore. Retail industry is one of the most growing industries in India. Food and grocery is the most promising area for setting up retail business in India. Supermarkets are playing an important role in food distribution as well as a lot of advantages in providing convenience products. A sample size of 224 was drawn from the population of the supermarket customers in Bangalore using quota sampling. The study concludes that the stores should focus more on merchandise stocking and CRM practices especially in the urban metro areas. Location and atmosphere has very low and moderate impact probably because of increased transportation availability." @default.
• W1488586911 created "2016-06-24" @default.
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• W1488586911 date "2014-07-27" @default.
• W1488586911 modified "2023-09-23" @default.
• W1488586911 title "Key Determinants of Customer Satisfaction: A Study of Supermarket Outlets in Bangalore" @default.
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