FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1488708051> ?p ?o ?g. }

• W1488708051 endingPage "176" @default.
• W1488708051 startingPage "156" @default.
• W1488708051 abstract "Purpose – This paper aims to investigate the roles of renqing (reciprocal favor) and ganqing (positive affect) as consequences of relationship marketing investments (three dimensions: financial, social and structural) and antecedents of customer loyalty. Design/methodology/approach – A quantitative survey methodology using self-administered questionnaires has been adopted to collect data of 218 procurement staffs from the database of China Purchasing Managers’ Club. Hypotheses tests were conducted using structural equation modeling. Findings – The results reveal that financial and social relationship marketing investments, but not structural relationship marketing investments, are crucial in evoking renqing and ganqing . The results also provide strong evidence of the relationship between renqing and ganqing , which in turn are necessary determinants of customer loyalty. Originality/value – This research is among the first to examine and confirm renqing and ganqing as a mediating mechanism through which financial and social relationship marketing investments influence attitudinal loyalty, and also through attitudinal loyalty ultimately affects behavioral loyalty. Findings imply the need for Chinese firms in general, and business-to-business context in particular, to strategically lever on the key antecedents of customer loyalty including relationship marketing investments, renqing and ganqing , in pursuit of a more competitive advantage and long-term profit." @default.
• W1488708051 created "2016-06-24" @default.
• W1488708051 creator A5000753221 @default.
• W1488708051 creator A5057503814 @default.
• W1488708051 creator A5061127190 @default.
• W1488708051 creator A5084022075 @default.
• W1488708051 date "2015-06-01" @default.
• W1488708051 modified "2023-09-25" @default.
• W1488708051 title "The mediating roles of <i>renqing</i> and <i>ganqing</i> in Chinese relationship marketing" @default.
• W1488708051 cites W1968715359 @default.
• W1488708051 cites W1972570464 @default.
• W1488708051 cites W1978296232 @default.
• W1488708051 cites W1979323207 @default.
• W1488708051 cites W1986687463 @default.
• W1488708051 cites W1987489649 @default.
• W1488708051 cites W1990081965 @default.
• W1488708051 cites W1990200894 @default.
• W1488708051 cites W1995063855 @default.
• W1488708051 cites W2000703245 @default.
• W1488708051 cites W2004916540 @default.
• W1488708051 cites W2006681980 @default.
• W1488708051 cites W2012888175 @default.
• W1488708051 cites W2015835483 @default.
• W1488708051 cites W2019730719 @default.
• W1488708051 cites W2024822433 @default.
• W1488708051 cites W2056886756 @default.
• W1488708051 cites W2057566459 @default.
• W1488708051 cites W2061060642 @default.
• W1488708051 cites W2084156729 @default.
• W1488708051 cites W2090210851 @default.
• W1488708051 cites W2102467277 @default.
• W1488708051 cites W2117773294 @default.
• W1488708051 cites W2121967685 @default.
• W1488708051 cites W2122912498 @default.
• W1488708051 cites W2137994357 @default.
• W1488708051 cites W2148219776 @default.
• W1488708051 cites W2158786704 @default.
• W1488708051 cites W2159674550 @default.
• W1488708051 cites W2169639661 @default.
• W1488708051 cites W4237326381 @default.
• W1488708051 cites W4238343920 @default.
• W1488708051 cites W4242690609 @default.
• W1488708051 cites W4249169350 @default.
• W1488708051 cites W4251770411 @default.
• W1488708051 cites W4253262538 @default.
• W1488708051 cites W4254038447 @default.
• W1488708051 cites W4256144711 @default.
• W1488708051 cites W4292811746 @default.
• W1488708051 cites W4292994367 @default.
• W1488708051 doi "https://doi.org/10.1108/nbri-03-2014-0014" @default.
• W1488708051 hasPublicationYear "2015" @default.
• W1488708051 type Work @default.
• W1488708051 sameAs 1488708051 @default.
• W1488708051 citedByCount "17" @default.
• W1488708051 countsByYear W14887080512015 @default.
• W1488708051 countsByYear W14887080512017 @default.
• W1488708051 countsByYear W14887080512018 @default.
• W1488708051 countsByYear W14887080512019 @default.
• W1488708051 countsByYear W14887080512020 @default.
• W1488708051 countsByYear W14887080512021 @default.
• W1488708051 countsByYear W14887080512022 @default.
• W1488708051 countsByYear W14887080512023 @default.
• W1488708051 crossrefType "journal-article" @default.
• W1488708051 hasAuthorship W1488708051A5000753221 @default.
• W1488708051 hasAuthorship W1488708051A5057503814 @default.
• W1488708051 hasAuthorship W1488708051A5061127190 @default.
• W1488708051 hasAuthorship W1488708051A5084022075 @default.
• W1488708051 hasBestOaLocation W14887080512 @default.
• W1488708051 hasConcept C105795698 @default.
• W1488708051 hasConcept C11012388 @default.
• W1488708051 hasConcept C140781008 @default.
• W1488708051 hasConcept C144133560 @default.
• W1488708051 hasConcept C146897074 @default.
• W1488708051 hasConcept C151730666 @default.
• W1488708051 hasConcept C15744967 @default.
• W1488708051 hasConcept C162324750 @default.
• W1488708051 hasConcept C162853370 @default.
• W1488708051 hasConcept C175444787 @default.
• W1488708051 hasConcept C181622380 @default.
• W1488708051 hasConcept C192975520 @default.
• W1488708051 hasConcept C2776035688 @default.
• W1488708051 hasConcept C2776950860 @default.
• W1488708051 hasConcept C2776967331 @default.
• W1488708051 hasConcept C2778813691 @default.
• W1488708051 hasConcept C2779343474 @default.
• W1488708051 hasConcept C2780378061 @default.
• W1488708051 hasConcept C33923547 @default.
• W1488708051 hasConcept C46312422 @default.
• W1488708051 hasConcept C54649085 @default.
• W1488708051 hasConcept C71104824 @default.
• W1488708051 hasConcept C77805123 @default.
• W1488708051 hasConcept C86803240 @default.
• W1488708051 hasConceptScore W1488708051C105795698 @default.
• W1488708051 hasConceptScore W1488708051C11012388 @default.
• W1488708051 hasConceptScore W1488708051C140781008 @default.
• W1488708051 hasConceptScore W1488708051C144133560 @default.
• W1488708051 hasConceptScore W1488708051C146897074 @default.
• W1488708051 hasConceptScore W1488708051C151730666 @default.

• next