Matches in SemOpenAlex for { <https://semopenalex.org/work/W1489184592> ?p ?o ?g. }
Showing items 1 to 64 of
64
with 100 items per page.
- W1489184592 abstract "I. PERCEPTION, LEARNING AND MEMORY. 1. Information Overload. 2. Operant and Classical Conditioning. 3. Memory Models and Promotional Strategies. II. CONSUMER MOTIVATION AND PERSONALITY. 4. The Great Debate. 5. Appealing to the Id, Superego, and Ego. 6. Means-End Analysis. III. CONSUMER ATTITUDES AND ATTITUDE CHANGE. 7. Multiattribute Model of Attitude Measurement. 8. Theory of Reasoned Action. 9. Attitude Change Strategies and the ELM. IV. CONSUMER DECISION MAKING. 10. Post-purchase: Customer Satisfaction/Retention. 11. Group/Family Decision Making. 12. Decision Rules: Choosing a Digital Camera. V. CULTURAL, PERSONAL, AND GROUP INFLUENCES. 13. Reference Groups I: Forms of Influence. 14. Reference Groups II: Types of Groups. 15. Culture and Consumer Behavior. VI. RESEARCHING CONSUMER BEHAVIOR. 16. The Diversity of Consumer Behavior. 17. Information Display Board. 18. Motivation Research--Projective Techniques. VII. SEGMENTING, TARGETING, POSITIONING, AND THE DIFFUSION OF INNOVATION. 19. Positioning Strategies. 20. Diffusion of Innovations. 21. VALS Segmentation Categories." @default.
- W1489184592 created "2016-06-24" @default.
- W1489184592 creator A5047568001 @default.
- W1489184592 date "2003-07-01" @default.
- W1489184592 modified "2023-09-27" @default.
- W1489184592 title "Critical Thinking in Consumer Behavior: Cases and Experiential Exercises" @default.
- W1489184592 hasPublicationYear "2003" @default.
- W1489184592 type Work @default.
- W1489184592 sameAs 1489184592 @default.
- W1489184592 citedByCount "12" @default.
- W1489184592 countsByYear W14891845922012 @default.
- W1489184592 countsByYear W14891845922013 @default.
- W1489184592 countsByYear W14891845922014 @default.
- W1489184592 countsByYear W14891845922015 @default.
- W1489184592 countsByYear W14891845922016 @default.
- W1489184592 countsByYear W14891845922017 @default.
- W1489184592 countsByYear W14891845922018 @default.
- W1489184592 crossrefType "book" @default.
- W1489184592 hasAuthorship W1489184592A5047568001 @default.
- W1489184592 hasConcept C144133560 @default.
- W1489184592 hasConcept C15744967 @default.
- W1489184592 hasConcept C162853370 @default.
- W1489184592 hasConcept C187288502 @default.
- W1489184592 hasConcept C19417346 @default.
- W1489184592 hasConcept C23213687 @default.
- W1489184592 hasConcept C37228920 @default.
- W1489184592 hasConcept C77805123 @default.
- W1489184592 hasConcept C9180747 @default.
- W1489184592 hasConceptScore W1489184592C144133560 @default.
- W1489184592 hasConceptScore W1489184592C15744967 @default.
- W1489184592 hasConceptScore W1489184592C162853370 @default.
- W1489184592 hasConceptScore W1489184592C187288502 @default.
- W1489184592 hasConceptScore W1489184592C19417346 @default.
- W1489184592 hasConceptScore W1489184592C23213687 @default.
- W1489184592 hasConceptScore W1489184592C37228920 @default.
- W1489184592 hasConceptScore W1489184592C77805123 @default.
- W1489184592 hasConceptScore W1489184592C9180747 @default.
- W1489184592 hasLocation W14891845921 @default.
- W1489184592 hasOpenAccess W1489184592 @default.
- W1489184592 hasPrimaryLocation W14891845921 @default.
- W1489184592 hasRelatedWork W1486602361 @default.
- W1489184592 hasRelatedWork W1520513801 @default.
- W1489184592 hasRelatedWork W1565108529 @default.
- W1489184592 hasRelatedWork W1606820902 @default.
- W1489184592 hasRelatedWork W1917591667 @default.
- W1489184592 hasRelatedWork W1967545285 @default.
- W1489184592 hasRelatedWork W2042528619 @default.
- W1489184592 hasRelatedWork W2150750774 @default.
- W1489184592 hasRelatedWork W2159192216 @default.
- W1489184592 hasRelatedWork W2767439980 @default.
- W1489184592 hasRelatedWork W2912905308 @default.
- W1489184592 hasRelatedWork W2967245639 @default.
- W1489184592 hasRelatedWork W2990166287 @default.
- W1489184592 hasRelatedWork W3125924073 @default.
- W1489184592 hasRelatedWork W3147178300 @default.
- W1489184592 hasRelatedWork W586548309 @default.
- W1489184592 hasRelatedWork W594096625 @default.
- W1489184592 hasRelatedWork W596760731 @default.
- W1489184592 hasRelatedWork W605310877 @default.
- W1489184592 hasRelatedWork W637825782 @default.
- W1489184592 isParatext "false" @default.
- W1489184592 isRetracted "false" @default.
- W1489184592 magId "1489184592" @default.
- W1489184592 workType "book" @default.