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- W1489185854 abstract "Introduction Products can be designed to have a character, i.e. a mood that is conveyed through the form of the product, the use of material and colour. Industrial designers often design a consumer product to target a particular market segment with a particular lifestyle or age group. Therefore, the character of a product is intended to appeal to the target user group. This paper investigates the similarities and/or differences between: the associations that are made by a user of a product with those that were the intention of the designer." @default.
- W1489185854 created "2016-06-24" @default.
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- W1489185854 date "2006-01-01" @default.
- W1489185854 modified "2023-09-28" @default.
- W1489185854 title "INVESTIGATION OF DESIGNERS INTENTIONS AND A USERS' PERCEPTION OF PRODUCT CHARACTER" @default.
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