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- W1489186602 abstract "1. The nature of marketing 2. The global marketing environment 3. Understanding customer behaviour 4. Marketing research and information systems 5. Marketing segmentation, targeting and positioning 6. Brand and product management 7. Services marketing management 8. Pricing strategy 9. Integrated marketing communications part I: Mass communications techniques 10. Integrated marketing communications part II: Direct communications techniques 11. Distribution management 12. Marketing planning and strategy" @default.
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- W1489186602 date "2002-08-31" @default.
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- W1489186602 title "Foundations of Marketing" @default.
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