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- W1489243571 abstract "This paper documents and explains the recent rise of big box general merchandisers. Data from the Census of Retail Trade for 1977-2007 show that general-merchandise chains grew much faster than specialist retail chains, and that general merchandisers that added the most stores also disproportionately increased their product offerings. We explain these facts with a model in which a retailer's scale economies interact with consumer gains from one-stop shopping to generate a complementarity between a retailer's scale and scope." @default.
- W1489243571 created "2016-06-24" @default.
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- W1489243571 date "2011-01-01" @default.
- W1489243571 modified "2023-09-23" @default.
- W1489243571 title "Supersize It: The Growth of Retail Chains and the Rise of the 'Big Box' Retail Format" @default.
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- W1489243571 doi "https://doi.org/10.2139/ssrn.1440914" @default.
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